Sidney C. Walker Sales Performance Coach
Sid Walker


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How I Conquered Call Reluctance, Fear of Self-Promotion & Increased My Prospecting!

The Prospecting Mentality by Sales Coach Sidney C. Walker

Trust Your Gut by Sales Coach Sidney C. Walker

How to Get More Comfortable Asking for Referrals by Sales Coach Sidney C. Walker

How to Double Your Sales by Asking a Few More Questions by Sales Coach Sidney C. Walker


Sidney C. Walker
~ Peak Performance Coach for Financial Advisors ~



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New Breakthrough for Financial Advisors!


Find more "A" clients with less effort...




Develop a loyal following of people who will refer you to their friends and family!


Q: What's the most important part of Client Acquisition today?

A: To CONNECT with the potential client and establish a relationship of TRUST. Everything after that is relatively easy and it doesn't matter what system you use, they all work, if there is trust.


Michael Parker Quote about Sales Coach Sid WalkerMy expertise is in two main areas: how to get appointments with the right people and then how to establish trust so you end up with a new client the majority of the time.

Thirty plus years of research and development as a coach to financial advisors has proven to me you can be one of the "good guys" and be a top producer. There is absolutely no need to be a pushy salesperson to be a huge success.

There are two basic approaches to selling financial services. You are either a client controller (push the client to buy the product you want to sell them) or a relationship builder (help the client discover what they want to do). Both approaches produce sales but they are as different as night and day. Almost all of us have been trained to be client controllers which never felt right from the beginning, but we didn't know any better.

Actually, if you are a relationship-oriented advisor, it feels more right to get to know people and help them discover what they want to do rather than push them to buy a particular product. In fact, if you are what I call a Relationship-Builder (RB) and you push for a sale, it won't feel right to you or your client. Bottom line, you have to learn how to make sales without pushing people. The good news, the "low-key" approach is a lot easier than what we were all taught, and it's three times more profitable.

You can make selling financial services the greatest job in the world, if you do it in a way that fits your values. It really is that simple! Almost no one has learned to sell this way from the beginning. Some people have had the ability to figure out this secret on their own and ignore the conventional wisdom. I'm sure you have noticed there are people who seem to effortlessly find great success. You still have time to be one of those people if you learn to dump the old baggage and learn a new, easier, way more fun approach for both you and your client. Some of my coaching clients have 40 plus years in the business! They all say that "letting go of the controlling elements of their approach" was the best thing they ever did for their career and their peace of mind!

I spend half of my time as a coach talking people out of all the junk they've learned. Most sales cultures are still teaching the same old "lead and control" techniques that most of the general public hates, especially people with money. I was always told that the high failure rate in the financial services business was because it is such a hard job that only a few can make it. Interestingly, there is some truth to that statement. If you learn to do a job in a way that does not fit your values, very few are going to stick with it! The good news, I have proven almost anyone can make it selling financial services if you get training that fits your values!

So what's the process? I help people identify their strengths and their style in a way that fits their values. Everything you do has to feel right. You won't do anything for very long if it doesn't feel right so anything other than what feels right is a waste of time. The first goal is build your confidence and make some sales. It's easy to create the future you want from there.

This kind of personal development is challenging. The rewards are immediate — an increase in income with greater confidence, self-fulfillment, and peace of mind. Yes, it takes a little time to get the pipeline filled up but you know what it feels like when people are going to buy.

You can coach yourself with access to my extensive website for relationship-oriented financial advisors (, or we can talk about the possibility of doing an individual coaching project together.


Listen to What Two Industry Leaders Have to Say About Sid:
~If file doesn't start to play after clicking play button, click it again and it should begin to play~
~To fast forward or rewind, simply click and hold the applicable button~

Barbara Treadwll talks about Sales Coach Sid Walker

Barbara Treadwell

CLU, ChFC, CFP; Mass Mutual

New York, New York

11 min., 26 sec.

"One of the things I learned from Sid was to dig deep enough in the interviewing process to find out what people really want. That has made all the difference for me."

Michael Slattery talks about Sales Coach Sid Walker

Michael Slattery


Bennington, Vermont

12 min., 16 sec.

"I was skeptical at first, but once I had the guts to trust my intuitive instincts, things changed rapidly for the better in all aspects of my life."


More Testimonials: 21 Testimonials from Industry Leaders.

Typical Client Projects: What Sid Can Do for You.


I HAVE HELPED THOUSANDS OF FINANCIAL ADVISORS BREAK THROUGH to new levels of production and self-fulfillment because I know the business and I know how to help people find the approach that will work for them. My favorite success stories are my clients who were ready to quit and now make over $1,000,000 per year. I have helped a lot of advisors break the one million of income per year milestone and they would all say that their new found ability to connect with the client and establish trust is the key to their success.

Send an email with your contact information to and we will send you a Coaching Brochure. Or, call us anytime at 505-318-1055 (Mountain Time USA).

Go to and sign up for the $10,000 Client Acquisition Website. You will have instant access to over $10,000 worth of my material!

If you're ready to finally put your greatest strengths to use and develop a style that is a perfect match for you, plus the added bonus of having more fun with your work than you ever thought possible, I can help!

Kind Regards,

Sid Walker Signature

Sidney C. Walker

CLIENT ACQUISITION COACH — "Champion of the Low-Key Approach"


Sidney C. Walker - Client Acquisition Coach - Champion of the Low-Key Approach!



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