Sidney C. Walker
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May 2008

"PERMANENT LIFE INSURANCE
GETS A BIG TIME ENDORSEMENT..."

by Sidney C. Walker

 


The media has been bashing permanent life insurance for as long as I can remember and I was in the business in the early 70ís. Occasionally, someone speaks out on behalf of the merits of permanent life insurance and that has happened recently. In fact, a couple of conservative investment guys are calling permanent life insurance a new investment class that you should have 5-10% of your assets in!

Iím sure many of you have heard about this video clip from CNBC... in case you havenít seen it, here is the link.

 

www.cnbc.com/id/15840232?video=697206891

 

Speaking of the merits of permanent life insurance, I have been talking with top producer Annette Bau, CFP of Tempe, AZ about being a guest on an upcoming teleseminar. In reviewing one of her articles: "How to Join the 100% Insurance Closing Club," she shares a "no-nonsense" approach to dealing with attorneys and CPAs who donít get behind permanent life insurance. Here is her approach:

"You may also encounter resistance from other advisors, such as attorneys and CPAs, who donít believe in life insurance. This is a simple barrier to overcome. First, most advisors who say they donít believe in life insurance simply donít understand it. When I encounter an advisor who doesnít understand life insurance, I present the facts, the clientís goals and objectives, and why I feel life insurance is the best solution. If the advisor is still resistant, I simply state that Iíll follow up with a letter of my findings and recommendations, as I donít want to have any exposure if the client dies. If youíve done a proper fact-finding and needs analysis, the advisor will immediately get out of the way of your placing a policy."

Have a productive May,

PS: I am giving $10 off any product purchase from SidWalker.com with this discount code: 101010. (If for any reason the code doesn't work, make a note in the "comments section" and we will make the adjustment. Offer expires 6/1/08. International Orders see below.)

Toll-free: 877-985-3297
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