Sidney C. Walker
Sidney C. Walker


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October 2007

SELLING WITHOUT WRESTLING!
by Sidney C. Walker

 


I am excited to announce my new 4-Module Sales Training Teleseminar Series which starts November 5, 2007; titled:

 

Selling Without Wrestling Teleseminar Preview
How to have a 90% closing ratio and an abundance of
quality referrals without being pushy or controlling!
 


 

Here are the main premises of the training...
 

Generally speaking, there are two types of sales people, “Client-Controllers,” and “Relationship-Builders.”  

 

The Client-Controllers represent the traditional approach to selling which is more aggressive, more pushy, and more controlling. Bottom line, the goal of Client-Controllers is to do whatever it takes to make a sale!  

 

Relationship-Builders, on the other hand, are not pushy, aggressive, and controlling. In fact, they don’t like conflict. They don’t like making people uncomfortable. They don’t like to wrestle the client. Instead, they want to connect with the client, relate with the client and help them make financial decisions that feel right to the client.  

 

My informal research over 25+ years of coaching over 2,500 financial advisors suggests that about half of the people in financial services are Client-Controllers which means the other half are Relationship-Builders.  

 

Most sales cultures promote the traditional Client-Controller model. There is nothing wrong with the Client-Controller approach. It works well for a large group of people.

The problem is that the Relationship-Builders don’t relate to this approach. It is in conflict with their core values which causes all kinds of internal conflicts which show up as performance problems for Relationship-Builders who are usually operating way beneath their real potential.
 

 

I have developed a sales training for Relationship-Builders that shows them how to use their strengths. I teach Relationship-Builders how to use their ability connect and relate to people so they have more confidence, more fun, find the right clients, close 90% of their open cases, get an abundance of quality referrals and do it all with less stress and greater peace of mind!

In other words, I have proven beyond any doubt that you can be super low-key in your sales approach and be more effective and actually have a much higher closing ratio than the Client-Controllers.
 

 

Thanks in advance for sharing this information with your peers.

Have a productive October,

Toll-free: 877-985-3297
sid@sidwalker.com
www.SidWalker.com


www.SellingWithoutWrestling.com (Free Training Preview)
www.SellingWithoutWrestling.com/info (Detailed Training Description)

Sales Performance Coach to Financial Advisors

 

 


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