Sidney C. Walker
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June 2009

by Sidney C. Walker


What if the best way to make sales is not what we’ve been trained to think?


What if the conventional wisdom about what makes people buy is actually what is holding us back from our real potential? (At one point the conventional wisdom was that the world was flat!)


What if we have been mislead to think that the only way to make sales is talk people into buying things?


What if the reality is that people know they need to buy our products and they just need legitimate help in discovering what they want to buy?


What if our discomfort with prospecting and asking for referrals is the result of a misunderstanding of how the process really works?


What if our job is simply to offer our ability to help people and see who wants our help?


What if all we need to do is to present the opportunity of working with us and the right people will say, ‘Yes, I would like some help?’


What if we can’t say the wrong thing to the right person?


What if our clients are waiting for us to call on them and present the opportunity to work together?


What if the thing people really want from us is to show them how our products might help their situation without any pressure to buy?


What if our job is to simply help people make informed decisions that feel right to them?


What if the way to triple our income to simply help people decide what they want to buy next without any sales pressure?


What if most of the sales process is really out of our control and we have been taught to try to control it?


What if trying to control what people do actually makes people find more reasons not to buy than reasons to buy?


What if the main reason people don’t buy is because they feel we are trying to sell them what we want them to have rather than what they want to buy?


What if sales pressure makes the client feel like we care more about the commission than helping them get what they want?


What if the number of people who will buy triples when we take away the sales pressure?


What if the Universe is standing by watching to see how we approach people and rewards us according to our approach?


What if the approach we were taught to use is really not the most effective?


What if we made the most important part of our job to help people make informed decisions that feel right them? Is there any way that could fail?


What if we actually could not fail if we let go of trying to control the process?


What if our ability to go to the next level in our practice is the willingness to let go of trying to control the process and simply help people make educated decisions that feel right them, which includes doing nothing?


What if making sales is really much easier than we ever imagined and we have been taught to make it hard and complicated by well-meaning but misguided people who are unknowingly attached to an approach based on scarcity?


What if all we need to do to make more sales is trust our instincts, trust our heart, teach people want they need to know to make a good decision and then help them get what feels right to them?


What if we are missing out on great wealth, the smiling faces of happy clients, and our own peace of mind, due to a small misperception?


What if all we ever wanted from our career, is just a new thought away?


What if I am right? Are you willing to let go of your fears, your doubts, your skepticism, your proof that it can’t be that easy, and risk giving it a try?


What if all you need to do is to trust what feels deeply right to you and stop listening to what others think is right?


What if you are the only one in the world who really knows what is right for you?


Your new clients, the ones you haven’t met yet, are waiting for you to call! They need your help. They don’t want to be sold. They want you to care more about them than the commission. They want you to help them make informed decisions that feel right to them. Would you be willing to exceed your goals by helping others get what they want rather than thinking you need to talk them into what you are “supposed” to sell them?


Let me know what you think of this piece! Send me an email. Your feedback means a lot to me.


Have a productive June,

Toll-free: 877-985-3297


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